Data story · market analysis
Maritime Program Proposal
Outcome: A market case for a new maritime studies program, built on a peer program's public enrollment data.
Coming soonKey chartThe one chart that makes the case
Coming soonMarket segmentsPeer program enrollment broken into segments
The chart that carried the recommendation.
HOW IT'S BUILT
- 01Peer program data
- 02Segment the market
- 03Find the gaps
- 04Tell the story
The problem
Leadership wanted to know whether a maritime studies program would find students, and which ones.
The data
Public enrollment data from a peer maritime program.
Approach
Segment the peer program's enrollment to find student groups nobody nearby serves.