Web design · telehealth
Healingly Website
Outcome: A public site that explains an unfamiliar care model, shows pricing up front, and moves visitors into booking and the patient portal.
Homepage: the hand-drawn flower and roots carry the "root-cause care" message.
HOW IT'S BUILT
- 01Brand & layout
- 02WordPress + Kadence
- 03Custom HTML blocks
- 04Booking & patient portal
The problem
A direct-pay practice has to explain itself fast: what it treats, how visits work, and what they cost, without insurance doing the explaining.
The data
Services, a four-step how-it-works flow, pricing, an FAQ, and a symptom selector that points visitors to the right service.
Approach
Built on WordPress with the Kadence theme and custom HTML blocks, in a green and gold brand palette. The site hands off to OptiMantra, the practice's patient platform, with separate paths for new-patient registration and existing-patient login. I also cleaned up the logo and wrote a patient portal guide.
Validation
On the onboarding side, showing each patient only the consent forms for the service they booked, instead of every form, reduced intake drop-off.
Result
Live at healingly.net.
Next time
A full redesign is planned for a more consistent, natural feel, with real photography in place of stock images.